Our Story
Beauty with
intention.
We believe beauty should be evidence-based, ethically made, and a genuine pleasure to use. Every formula is a conversation between science and sensory experience.
2019
Founded
40+
Active Ingredients
200+
Clinical Trials
0
Harmful Ingredients
Philosophy
We don’t follow
beauty trends.
We follow the science.
Each piece in our collection is handcrafted by artisans who have honed their skills over generations. We partner with over 200 ateliers across Italy, France, and Japan.
From the leather workshops of Florence to the silk weavers of Lyon, every material is sourced with intention — and every stitch placed with care.
Our IngredientsOur Pillars
The BEAUTÉ Standard
Clinical Efficacy
Every product undergoes independent clinical testing. We publish results — percentages, sample sizes, methodologies.
Clean Formulation
Free from 200+ harmful ingredients. Every formula is dermatologist and ophthalmologist tested.
Ethical Sourcing
Cruelty-free, vegan, and sustainably sourced. We trace every ingredient back to its origin.
Sensorial Luxury
Science alone isn't enough. Every texture, fragrance, and packaging detail is designed to be a pleasure.
Timeline
Our Journey
2019
Founded by a dermatologist and a cosmetic chemist in Mumbai.
2020
First product — Cellular Radiance Serum — sells out in 72 hours.
2021
Clean Beauty Certification. Partnered with Swiss ingredient lab.
2023
Expanded to 8 countries. 50,000+ customers. Zero harmful ingredients.
2026
Opened flagship Beauty Studio in Mumbai. Launched fragrance line.
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